Amazon Video on Demand

I've recently fell in love with The Office, not the one I work at, but the one on NBC every Thursday night at 9:00 PM E. Since I'm just now tuning in I wanted to catch up with some previous episodes. Buying the DVDs is costly, Season 1 costs $22.99 on Amazon.com, and only six episodes aired that season. I found a way around this, however.

Pepsi Points was my answer. I've never been a big Pepsi fan, I would choose Coke if given the option, but I never really cared which carbonated beverage was washing down my lunch. That was not until I saw the Amazon.com logo plastered on the Pepsi bottle (The amazon logo has since been removed) which piqued my interested. I decided to start buying Pepsi products from the vending machine at work and see what I could actually get with Pepsi Points (I had been collecting Coke caps, but the promotions were either a) lame, b) too expensive (read: I couldn't drink that much coke in my life) or c) drawings which I knew I could never win). I soon discovered that with 5 Pepsi Points (1 point per cap) I could download most any MP3 on the Amazon.com MP3 store (totally DRM Free by the way), or with 12 points I could download an episode of a TV show. Since then I have been continuously collecting Pepsi Caps (even to the extent of picking them up when in public) so that I could earn more music and TV shows.

The experience of the Amazon Video on Demand store (previously the Amazon Unbox store) is pretty seamless. It's not the best ever but it is better than most for what it does. First you have to download the software from Amazon.com. Then you go to Amazon's Video on Demand store and select the video(s) you want to download, choose your method of payment and to which PC you want to download them to. You can also choose to watch the videos online without downloading the software if you wish. Once the videos download to your computer you can watch them whenever you want on your computer or use a Windows Media Extender like the Xbox360 to view the videos. The videos do carry a heavy DRM lock unlike the Amazon MP3 experience. Some of the frustrating things for me about the expirience is that you can't just transfer the videos to another computer; you have to download them again (there is an option to import videos into your library, but you have to be connected to the internet because of the DRM restrictions). Another problem is that I can't watch the videos on my iPod Touch. There is a mobile transfer option and I thought that I could watch them on my Samsung a727 phone which wouldn't be optimal, but it would be an alternative. However, the videos wouldn't play on my phone for some unknown reason. Amazon does offer help on the mobile option and provides a list of Microsoft certified Play for Sure devices if you happen to have one of those.

All in all this service is great as I can watch my videos in a good resolution on my TV through the Xbox360 media extender, but I would like to be able to watch these on my iPod. I don't see that happening in the near future, though, because I can see how that would be a conflicting interest for Apple as they already offer these videos in their store.